A key consideration of public facing social networks and online communities is the sign up and sign in experience. It’s essential the process is kept as simple as possible. Unnecessary complications will cause cognitive friction, which is a fancy way of saying less people will join your community. A recommended technique for offering a streamlined and user friendly experience is to use Social Login.Read More
Before you launch your online community, you need to make sure you have everything in place. A key part of launch preparation is content planning. In this article, we look at the various types of content you will need to prepare for a typical social networking community.Read More
A benefit of a hosted enterprise level, social networking community is the ability to build a service around your exact business requirements. You control everything – from the member experience to the type, form and quality of data generated. The majority of the data within your community will inevitably go towards building and enhancing the member experience, which ultimately benefits you. But there are additional considerations, not least the opportunity to leverage the data across other aspects of your business to increase sales and engagement.