MotorMouth: The Motro Racing Community
MotorMouth is a startup community, aimed at motor racing enthusiasts. The creators of MotorMouth came to Zipline with a vision. Zipline’s job was to bring this vision to life, delivering a fully functional community, ready for user testing.
Key deliverables included:
Creation of a responsive community – The core deliverable was an elegantly designed community, optimised for desktop, tablet and mobile.
External content – Editorial content is a key part of the MotorMouth mix. Content is partly sourced from third party services. Zipline were tasked with gathering this data and presenting it in an elegant and engaging where
Racing teams – A goal for MotorMouth is for each racing team to have their own social page, where they can post daily updates (videos, pictures, text) as well as engage in conversation with motor racing enthusiasts. Zipline delivered a tool that made managing a racing team effortless while being easy for members to discover and converse.
Smart community groups – This feature allows community members to start their own motor racing focused groups. Group creation is streamlined. Additional functionality was included to ensure groups don’t become public until a minimum number of members have joined.
@username referencing – A clever feature that allows a member to reference any other member in any post or comment. Automated emails and notifications ensure the person referenced can join the conversation.
API focused – MotorMouth intends to extend and build on the community Zipline created. This includes the development of a dedicated app. In order to provide this flexibility, Zipline created a suite of API hooks. These hooks can be used to created additional platforms, based on the same framework
Editorial YouTube – MotorMouth wanted to be able to upload videos to YouTube and then post them, directly to the community. Zipline adapted a powerful plugin that gives admins ability to manage YouTube, right from the community, saving time and effort.
Other features included – Social SignIn, InMail, Social sharing, notifications, moderation tools, automated emails, drag and drop picture upload, inline video presentation, analytics, meta data organisation, QuickShare posting.